The History of Ferrari of Atlanta

The Beginning

We began combining Italian ingenuity with southern hospitality more than three decades ago when the late Ed Wettach purchased Ferrari South in Jackson, Mississippi. Ten years later, Ed partnered with longtime car enthusiast Hugh Steward to acquire FAF Motors. With this acquisition, they evolved the exclusive Ferrari dealer into Ferrari, Maserati, Aston Martin of Atlanta.

The success Ed and Hugh created over the decades was founded in a deep passion for Italian automotive excellence and a love for people. It’s that mindset that guided the business in 2008 to bring a like-minded Will Campbell to Atlanta to serve as General Manager, continuing the unique people-first approach. After Ed’s passing in 2013, his sons, Webb and Eddie, joined Will to continue the tradition as Ferrari Maserati of Atlanta.

That same people-first thinking defines Ferrari of Atlanta to this day. Our promise to our customers is simple — we will represent Ferrari with unique passion and support our customers with unique care. We are Ferrari lovers, just like you.

The Beginning

Ferrari Heritage

The company’s story officially began in 1947 when the first Ferrari emerged from the historic factory entrance on Via Abetone Inferiore in Maranello. The 125 S, as it was known, embodied the passion and determination of the company’s founder.

Enzo Ferrari devoted his entire life to designing and building sports cars. In 1938, Enzo Ferrari was appointed head of Alfa Corse but quit the position in 1939 to set up his own company, Auto Avio Costruzioni. This new company produced the 1,500 cm³ 8-cylinder 815 Spider, two of which were built for the Mille Miglia in 1940.

All racing activities ground to a halt, however, with the outbreak of the Second World War, and in late 1943, Auto Avio Costruzioni moved from Modena to Maranello. The end of the war saw Ferrari design and build the 1,500 cm³ 12-cylinder 125 S, which made its competitive debut at the Piacenza Circuit on May 11, 1947. Since that day, Ferrari has garnered over 5,000 victories on the world’s tracks and roads, becoming a modern-day legend in the process.

The legendary symbol used by Ferrari has heroic origins. It was first adopted as a personal emblem by a highly decorated Italian World War I pilot, Francesco Baracca, who had it painted on the fuselage of his aircraft. At the end of the war, Baracca’s parents offered to allow Enzo Ferrari use of the Cavallino Rampante (Prancing Horse) symbol. He adopted it as the logo for his racing Scuderia, placing it on a yellow shield in honor of his hometown of Modena and topping it with the Italian tricolor.

Management Team

Webb Collums | President
Webb Collums | President

Webb’s definition of Italian ingenuity and southern hospitality is simple, "The moment you step into Ferrari of Atlanta, you become a member of the family because you share the same passion about these iconic brands that we do. And we have been very blessed to have a caring, knowledgeable staff that are eager to share their years of luxury car experience with you. That's what sets us apart from the others. That's why we have such loyal customers."
As the stepson of Edward Wettach III, one of the founders of Ferrari Maserati of Atlanta, Webb grew up watching and working alongside his stepfather at Ferrari South in Mississippi and later in Atlanta. Having been immersed in the culture of fine Italian automobiles since 1983, Webb has a deep understanding of the heritage, craftsmanship, and performance of these Italian works of art. He has toured the factories in Italy, attended numerous Ferrari National Meets, Ferrari Challenge races, Formula 1 races, new car launches, and car shows throughout his career. But along the way, one thing Webb learned from Ed is how to treat our clients with superior personal service.

WILL CAMPBELL | General Manager
WILL CAMPBELL | General Manager

Will grew up around automobiles, but his love for Italian auto innovation was sparked at seven years old. As Will was helping sweep the floors of his local Texaco station, he saw his first Ferrari, a Daytona Spyder. That’s when a true love affair with Italian automotive ingenuity began. Today, as General Manager, Will brings his relentless work ethic and love of Italian innovation to Ferrari of Atlanta.

Will takes tremendous pride in continuing the values of honesty and exceptional personal service instilled by Ed Wettach. It's a mindset and legacy you can feel the moment you step through the doors, whether you're an enthusiast spending the afternoon enjoying these fantastic automobiles or a customer shopping for your dream car.

CRAIG FORBES | General Sales Manager
CRAIG FORBES | General Sales Manager

As a teenager, Craig would drag his parents to FAF Motorsports to check out the latest inventory and chat with the staff. A few years later, after earning his undergraduate degree from Auburn University, Craig followed his love for automobiles and took a summer job at a local Infiniti, Audi, Rolls Royce, and Bentley dealership. In 1999, he took a position as National Sales Manager for Panoz Auto Development in Braselton, GA, but no matter where he worked, he would always feel the pull of his love for Italian automotive ingenuity. So, in 2003, Craig followed his passions and joined the Ferrari of Atlanta family.

Craig truly enjoys working with his customers to match them with their ideal automobile, but it's also the things Ferrari of Atlanta does outside of the dealership that hold a special place in his heart. For Craig, efforts like the annual Rides to Remember event, helping to fight childhood cancer, set Ferrari of Atlanta apart from every other automotive dealer.

WIL HARRINGTON | Sales Manager
WIL HARRINGTON | Sales Manager

As one of the newest members of Ferrari of Atlanta, Wil is excited to join the team after having 10 years of experience in the luxury automotive industry. In his time at the dealership thus far, Wil has enjoyed the family-run and welcoming aspect of the company. He has a true love and passion for cars, which began in his early childhood and continues to this day. His greatest gratification comes when he is able to assist clients in purchasing their dream car. Outside of work, Wil enjoys spending time with his wife, daughter and 3 dogs.

Our Sales Team

DANIEL BURRIS | Sales/Finance Manager
DANIEL BURRIS | Sales/Finance Manager

For the past nine years, Daniel has been living his passion for exotic sports cars as the Sales and Finance Manager at Ferrari of Atlanta. A people person by nature, he prides himself on building lasting relationships with his teammates and his customers. In fact, he even took a Ferrari California onto the tarmac to show a customer who was getting off his private G5 jet. Of course, with Daniel, that's just another day at the office.


Ever since he first saw the movie Gran Prix, Mike has been fascinated with Italian automobiles. Luckily for us, this fascination has led him to Ferrari of Atlanta. From his humble beginnings selling used cars in the mid 80s to helping his clients discover the perfect Ferrari today, Mike knows just how to help his customers fuel their passion for Italian performance. One of his greatest joys is seeing how excited his clients get as they take delivery of their new car, something he has the honor of experiencing every day.

MICHAEL MILLS | Sales Associate
MICHAEL MILLS | Sales Associate

If you were to ask Michael why you should choose to purchase a Ferrari, his answer would be quite simple: exclusivity, passion, and performance. And that's exactly what you'll get. His enthusiasm for fine Italian craftsmanship and performance is evident the minute you start talking to him about cars. And it's fueled even more each time he helps his clients realize their Ferrari ownership dreams.

JACQUELINE JOHNSON | Marketing Manager
JACQUELINE JOHNSON | Marketing Manager

The newly appointed Marketing Manager at Ferrari Maserati of Atlanta comes with a seasoned 6 year tenure involving Ferrari of Austin, Ferrari of San Antonio, Ferrari of Houston, and Ferrari of Mexico; of which her position encompassed coordinating special track days, Circuit of the Americas representation, customer appreciation events, and participating in international corporate activations, just to name a few. One of the highlights of Jacqueline’s career came when she coordinated a star-studded Formula One Gala where she secured an appearance with F1 Ferrari race car driver Kimi Raikkonen. Looking forward to the future, Jacqueline quotes, “I am so pleased to have been chosen to join the incredible team at Ferrari Maserati of Atlanta. With pride, professionalism, and a genuine love for what we do, I am confident that our services are founded on dedication and excellence.”

Ferrari of Atlanta
Monday - Friday: 8:00AM to 6:00PM
Saturday: 10:00AM to 5:00PM
Sunday: Closed

11875 Alpharetta Highway,


GA, 30076

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